Overview
The sports industry is expanding quickly around the world. Sport can be defined as both a source of entertainment and a physical activity, so the sports industry comprises many possible businesses. For example, the sports industry covers such businesses as professional teams and players, equipment manufacturers, and various media. Because there are so many kinds of businesses associated with sports, it is a complex industry to understand. In this course students will explore the sports industry and the businesses that comprise the industry, and learn how to apply marketing principles to these businesses. The focus primarily is on the exciting and complicated business of sports entertainment (e.g., professional and amateur teams), rather than sport spectators, sport participants, or sporting goods.
Three Modules
96 Hours
Quizzes
4-8 weeks
Downloadable Resources
Certificate of Completion
Why Enrol
Who is this program for?
Students or graduates who are looking to pursue a career in Sports Marketing.
Small sports business owners who want to grow in today’s marketplace.
Sports marketing managers who are seeking an advancement in their career.
Professionals who are seeking a career change.
Professionals who need to design and apply a digital marketing strategy for their organization. (sports clubs, sports national associations, …..etc)
Whoever wants to learn and be ready for the 21st century challenges can apply to this course as no prerequisites or previous marketing experience are required.
Track structure
This track consists of 3 modules. Each module consists of 32 hours of material delivered over a period of 4-8 weeks. At the end of each module, and after passing the quiz, you will receive a certification of completion. A certificate will be issued after successfully completing the track’s modules and passing the final exam. (Providing you completed the 3 modules).
The program
What you will learn?
At the end of this 96 hours track, you will be able to:
Understand what sports marketing entails.
Create and implement a relevant content marketing strategy.
Evaluate and measure the success of marketing campaigns.
Implementing and Controlling the Sport Marketing Strategy.
Identify and apply various areas of Strategic Sport Marketing.
Apply fundamental marketing concepts to the sport industry.
Apply fundamental marketing concepts to the sport industry.
course content
Syllabus
What you will learn from this course
01 Week
Introduction
Lesson 1 ( 2 hours to complete)
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Lesson 2 ( 3 hours to complete)
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Lesson 3 ( 5 hours to complete)
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02 Week
Introduction
Lesson 1 ( 2 hours to complete)
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Lesson 2 ( 3 hours to complete)
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Lesson 3 ( 5 hours to complete)
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03 Week
Introduction
Lesson 1 ( 2 hours to complete)
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Lesson 2 ( 3 hours to complete)
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Lesson 3 ( 5 hours to complete)
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