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Sports Marketing

Overview

The sports industry is expanding quickly around the world. Sport can be defined as both a source of entertainment and a physical activity, so the sports industry comprises many possible businesses. For example, the sports industry covers such businesses as professional teams and players, equipment manufacturers, and various media. Because there are so many kinds of businesses associated with sports, it is a complex industry to understand. In this course students will explore the sports industry and the businesses that comprise the industry, and learn how to apply marketing principles to these businesses. The focus primarily is on the exciting and complicated business of sports entertainment (e.g., professional and amateur teams), rather than sport spectators, sport participants, or sporting goods.

Three Modules

96 Hours

Quizzes

4-8 weeks

Downloadable Resources

Certificate of Completion

Why Enrol

Who is this program for?

Students or graduates who are looking to pursue a career in Sports Marketing.

Small sports business owners who want to grow in today’s marketplace.

Sports marketing managers who are seeking an advancement in their career.

Professionals who are seeking a career change.

Professionals who need to design and apply a digital marketing strategy for their organization. (sports clubs, sports national associations, …..etc)

Whoever wants to learn and be ready for the 21st century challenges can apply to this course as no prerequisites or previous marketing experience are required.

Track structure

This track consists of 3 modules. Each module consists of 32 hours of material delivered over a period of 4-8 weeks. At the end of each module, and after passing the quiz, you will receive a certification of completion. A certificate will be issued after successfully completing the track’s modules and passing the final exam. (Providing you completed the 3 modules).

The program

What you will learn?

At the end of this 96 hours track, you will be able to:

Understand what sports marketing entails.

Create and implement a relevant content marketing strategy.

Evaluate and measure the success of marketing campaigns.

Implementing and Controlling the Sport Marketing Strategy.

Identify and apply various areas of Strategic Sport Marketing.

Apply fundamental marketing concepts to the sport industry.

Apply fundamental marketing concepts to the sport industry.

online college

Course Instructors

Claudia Aria

Claudia Aria

Professor
Erik Franke

Erik Franke

Professor
Lena Courntey

Lena Courntey

Professor
course content

Syllabus

What you will learn from this course

01 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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02 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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03 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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