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Digital Marketing

Overview

Digital Marketing is becoming increasingly in-demand in today’s marketplace. Whether to advertise in social media, to promote your website or to grow your business you will need to gain an understanding of the frameworks and approaches to design and implement an effective digital campaign. After the completion of this course, you will have a rich understanding of the fundamentals of digital marketing and will be equipped with the knowledge and skills needed to become an effective digital marketer. This course covers topics such as digital marketing analytics, improving website performance, search engine optimization, social media marketing, and planning and assessing a digital marketing campaign. At the end of the course, you will receive a certificate that will certainly open many doors for you.

Three Modules

96 Hours

Quizzes

4-8 weeks

Downloadable Resources

Certificate of Completion

Why Enrol

Who is this program for?

Students or graduates who are looking to pursue a career in Marketing.

Small business owners who want to grow in today’s marketplace.

Marketing managers who are seeking an advancement in their career.

Professionals who are seeking a career change.

Professionals who need to design and apply a digital marketing strategy for their organization.

Whoever wants to learn and be ready for the 21st century challenges can apply to this course as no prerequisites or previous marketing experience are required.

Track structure

This track consists of 3 modules. Each module consists of 32 hours of material delivered over a period of …..weeks. At the end of each module, and after passing the quiz, you will receive a certification of completion. A certificate will be issued after successfully completing the track’s modules and passing the final exam. (Providing you completed the 3 modules).

The program

What you will learn?

At the end of this 96 hours track, you will be able to:

Understand what digital marketing entails.

Create and implement a relevant content marketing strategy.

Improve your website performance.

Optimize your website for search engines.

Evaluate and measure the success of digital marketing campaigns.

Evaluate and measure the success of digital marketing campaigns.

online college

Course Instructors

Claudia Aria

Claudia Aria

Professor
Erik Franke

Erik Franke

Professor
Lena Courntey

Lena Courntey

Professor
course content

Syllabus

What you will learn from this course

01 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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02 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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03 Week

Introduction

Lesson 1 ( 2 hours to complete)

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Lesson 2 ( 3 hours to complete)

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Lesson 3 ( 5 hours to complete)

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